Hearing Aids

Next-generation sound performance

Via Edge AI in Sugar Land

Via Edge AI gives you an edge over other hearing aids with powerful artificial intelligence in every device. Our game-changing sound with AI technology improves speech understanding for those with significant hearing loss and helps in the most difficult listening environments easy. Experience the most complete line of rechargeable hearing aids.

Next generation in sound performance.

Made for masks

Face masks and social distancing make hearing harder than ever. Our hearing aids can help.

  • Our custom hearing aids won’t tangle with or get pulled off when wearing or removing face masks.
  • Mask Mode – a new custom memory in our Thrive app, makes it easier to hear people who are wearing masks.
  • Edge Mode for Masks delivers an on-demand boost for speech audibility with just a tap of your hearing aids.
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Customer Reviews

Mom has been going to the NewSount Hearing Center in Sugar Land for years and they continue to treat her (and me) with such respect and care that I'm always pleasantly amazed. Whether we are needing an appointment, or supplies, or just have a question, they do everything they can...

Patricia Ellis, on Google

A must read review this one comes from the heart and ear. I have been having problems with these hearing aids since the first day I bought them back in July of last year. They just could not get the programming right. And the special fitted ear piece required never...

Georgia Bowman, on Google

My mom purchased her Hearring machine and ear molds from new sound Hearring aid and we are happy to see the results. Mom is Hearring much better now than before. Specialist La Toya is very kind and a great person to work with. I highly recommend coming here.

Mahak Zindani, on Google

I don't give many five-star reviews but I was truly impressed by both the expertise and the customer care that I received. When I left I told the audiologist that I thought she would do very well there, since that is so well deserved on her part I'm now doing...

Steven Schwartz, on Google

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